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Tag Archives: Dynamic Logo

Analog Theater Logo Generator

Posted on 1.5.2016 by Michael

Analog Theater works at the intersection of theater, life performance and music. The group around Daniel Schüßler and Dorothea Förtsch searches for new ways and interpretations of contemporary (often political) topics, such as German Angst or how we treat animals.

The Logo reflects that critical observation, working as a kind of x-ray right in the center of the production images.

For the new broshure a custom software was created, that scrambles production images or actor portraits with any kind of pattern or textures to create a visually strong interpretation.
The software is realised in Processing, exporting high-res Graphics and PDFs

Posted in Arbeit | Tagged Dynamic Logo

Analog Theater

Posted on 1.7.2013 by Michael

Im Juli entstanden ein neues Logo und Plakate für das Analog Theater in Köln.

Die Analog Theater Gruppe um Daniel Schüßler arbeitet seit 2004 zwischen Theater und Performance, interpretiert frei, verbindet und geht über Grenzen hinaus. Das neue Zeichen interagiert also mit seiner Umgebung und fungiert als Röntgenstrahl durch das Stück.

Posted in Arbeit | Tagged Dynamic Logo

Computerspielemuseum Berlin Erscheinungsbild

Posted on 9.1.2011 by Michael

Ein variables Erscheinungsbild für ein besonderes Museum

Das neue Logo des Computerspielemuseums Berlin verkörpert ein lebendiges Pixelgewebe, dass fortwährend mit seiner Umgebung in Beziehung tritt und abstrakte Geschichten erzählt. Dabei ist es formal aus der pixeligen Erscheinungsform der Computerspiele entsprungen, ändert jedoch im Kontext sein Auftreten. Es ist variabel, animiert, reaktiv und interaktiv.

Posted in Arbeit | Tagged Dynamic Logo

Dr. US – Interkulturelles Management

Posted on 9.9.2010 by Michael

Erscheinungsbild, Papiere und Website für Dr. US – Interkulturelles Management

www.us-interkult.de

Posted in Arbeit | Tagged Dynamic Logo

hobnox

Posted on 9.10.2007 by Michael

Das Startup hobnox ist eine soziale Plattform für Kreative aus allen Bereichen. Hobnox bietet eine Stage für Projekte, Tools um Musik gleich online zu mischen und Kanäle die über die Szene berichten.

Für hobnox enstanden Screendesigns für die Website, einige Animationen und eine dynamische Erweiterung des Logos von Chris Wiener.

Posted in Arbeit | Tagged Dynamic Logo

Evolving Logo

Posted on 9.12.2006 by Michael

Evolving Logo is a generative system using the principles of evolution to adapt and enhance a company’s logo according to its current state. This state does not inflict on the logo directly rather than providing an abstract habitat in which the population evolves. Different variations of the logo reproduce while their genes randomly mutate and recombine – the population lives in constant change and only the fitest stay to reproduce.

The fitness is defined in two ways. First the computer compares attributes of each individual with corresponding company-parameters that reflect its current state. And secondly the employees of the company choose their favorite logo occasionally. The results combined are translated into a ranking. The high-score individual represents the company.

The individuals themselves are represented using a mathematical simulation of life showing emerging behavior: the Cellular Automaton. Its setup and behavior can be mutated, recombined, passed on to children and analyzed by the system. As a result the logo reinvents itself over and over and really reflects the current state of its owner.

In order to test the thesis, “Evolving Logo” was put into practice for the Max Planck Institute of Molecular Cell Biology and Genetics Dresden, which studies how cells form tissue. However, the concept of the could have been used for any other company.

Published in Generative Gestaltung, Dynamic Identities and several magazines. See also: genoTyp – An Experiment about genetic typography.

Posted in Arbeit | Tagged Dynamic Logo | 2 Comments

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